The internet has changed the world, and there is no doubt that websites have revolutionised marketing for good. In the modern world, businesses have a huge number of techniques and tools available in order to get their name and service out there, and some are incredibly effective.
Nonetheless, physical printed marketing is by no means out-of-date. In fact, it is an integral part of any pragmatic and effective campaign. From flyers and leaflets, business cards to brochures, and exhibition materials to posters, there is no shortage of printed products available which can present your business in an attractive light.
Throughout this blog post, I will provide three reasons as to why physical marketing is a vital part of growing your business, and explain its unique advantages that mean it will never disappear due to certain fundamental characteristics of the internet.
To speak to me today about acquiring some customised and quality goods to get your brand name out there, give me a call now on 01501 797 061.
Target Specific Locations
It costs a specific amount of money to target customers online. There are some fairly accessible methods of doing it, but even then you are casting a very large net in the hopes of finding a few leads. For real results, you will need to hire a costly SEO or social media advertising company.
Physical marketing allows you to be much more accurate. If you have opened a new takeaway in a town, then you can pass out leaflets specifically in the area that you plan to deliver to. You don’t have to waste time and money advertising to people outside of your potential customer base.
Provided you have enough to make an impact, there will perhaps never be a reasonable replacement for distributing paper marketing.
If you pay money for someone to see an advertisement for your business online, then the influence is often temporary. If they scroll past it or ignore it, then the money is gone to no avail. For many businesses you just have to hope that the advert not only goes to the right person but at the right time.
A business card, on the other hand, will often stick around for a lot longer. Many people will keep them on their desk, or even in their wallet, meaning your brand will always be in contention should they require a service your business provides.
Similarly, if a customer receives a leaflet there is a good chance that it will have a lasting influence on a future decision. If you run a takeaway, for example, they might put it in a specific drawer and your hat will be in the ring next time they order.
Affordable and Effective
When it comes to printing, the majority of the cost comes from setting up the initial run. Preparing the image and printer for the job (and of course the design if you choose for me to do it) takes time and skill, but scaling the run up doesn’t cost a lot.
What this means is that it doesn’t cost much more to increase a run of 500 to 2000 or even 5000. As a result, the low price per unit of printing is an incredibly cost-effective method of marketing, especially if you make the slight investment to acquire high numbers of marketing materials.
There is no real scaling with online marketing. Leads are always going to cost a certain amount of money and it is not easy to reduce this by scaling up, it will require other more complex forms of manipulation.
Printed marketing is accessible to all businesses, and plays a fundamental cost-effective role for anyone from sole traders to huge corporations.
Get in Touch
I hope that over the course of this blog I have pointed out the unique and irreplaceable benefits of printed marketing. All businesses that hope to carry out a successful marketing campaign need to remember that the internet has risen to run alongside print, not to replace it entirely.
Through NJ Graphics I provide a quality commercial printing service, unlike large city-based businesses that don’t treat your project like another job to rush through. I am happy to come up with a bespoke design for you, or just facilitate the printing of a design you already have ready.
If you want to book in a job today or make an inquiry about any of the services I provide, give me a call now on 01501 797 061.
You can also fill in my contact form and I will give you a call as soon as possible!