When designing an e-commerce website, there are a lot of factors you have to consider in order to maximise its profitability. These will help to present your products in the most attractive way possible and will give your customers the confidence to pull the trigger.
In this blog, we will outline five things you need to consider when building an e-commerce site. If you think an e-commerce website would benefit your business, don’t hesitate to get in touch with me on 01501 797 061.
Five Things to Help Your E-Commerce Website
This is by no means an exhaustive list, but the following five things can help to bolster the effectiveness of your e-commerce website:
- High-Quality Images
- Detailed Product Descriptions
- Clean Design
- Simple Navigation
- Website Security
Using High-Quality Images
When you are in a shop, you are unlikely to buy a product that looks terrible or unattractive, or that you cannot see at all. One of the biggest positives of brick and mortar retail for shoppers is that the customer can see and handle what they plan to buy precisely before making their decision.
It is vital that you use clear and informative high-quality images. Not only will this boost your sales by making your products look beautiful, but pictures can also offer a tremendous amount of information that customers need.
Make sure the pictures are clear and that you show the product from as many angles and in as many situations as possible.
Detailed Product Descriptions
As with images, you need to employ quality descriptions in order to try and overcome some of the shortcomings of online shopping. After all, customers cannot handle the item, and they can’t quickly grab a member of staff in order to have any queries addressed.
Take the time to write a proper informative description of anything you offer, making sure to use positive words to sell the product. Additionally, present any additional information that is required clearly, such as product dimensions and so on.
Utilise Clean Design
E-commerce sites have one goal in mind; get visitors to hit the buy button. Clean design is vital when it comes to this, as you want as few distractions as possible.
In theory, you want customers to see only your fantastic selection of products and the buy button. In reality, there are a few extra things you need to have on there. However, you should do everything possible to make sure that the buy button is pride of place, continually tempting potential buyers to commit.
Easy to Navigate
Similar to the last section, you want to make the journey from browsing through buying as smooth as possible for shoppers. Web users have very little patience, and they can become quickly frustrated which will encourage them to go elsewhere to spend their money.
When building a website, or having it built for you, always make sure to keep in mind that it needs to be easy to get from A to B. Any confusion along the way could make you miss out on a sale and hurt your bottom line.
Organise Security
Just as you do not want to frustrate any shoppers, you do not want to spook them either. Internet users are very switched on in regards to internet security, and many can tell when a website just doesn’t seem quite right.
Poor security, or indeed poorly advertised security, is vital on any website, but it is crucial if you expect people to input their payment details to make a purchase. Make sure that your online store has all of the necessary precautions in place and show these to the customer.
If you are using Paypal, make sure the “Paypal Verified” widget is present, as well as certificates showing any additional security measures you have taken.
Get in Touch
E-commerce sites are a slightly more significant investment than a brochure site, but when done correctly they can very quickly provide a substantial return on your investment. However, you need to make sure that you are working with a reputable web developer that you can trust.
I have had plenty of experience in building beautiful, practical, and secure e-commerce sites for a wide variety of industries. I will work closely with you to create a product that is not only fit for purpose but is tailored for your business and tastes.
Give me a call now on 01501 797 061 or reach me by e-mail at info@njgraphicdesign.co.uk.
Alternatively, fill in the contact form, and one of our personnel will be in touch as soon as possible.